is a new form of an old business: mail order. (Even if your website
does no transactions, sending the orders elsewhere, it’s a variation
on mail order—mail without the order.)
transactional or promotional--are marketed according to the principles
of Direct Response Marketing.
Our marketing services for you adapt the proven methods of direct
response marketing to the health-oriented marketplace of the Internet:
your Unique Selling Proposition (USP).
your prospects in the health-oriented niches they congregate
in (they don’t surf endlessly—they find places that appeal
to their interests and return to those places again and
to your prospects on the basis of benefits, answering the
inherent question, "What will it do for me?"
a user-friendly sales process (both logical and intuitive).
a relationship with your customers that builds trust and
yields loyal customers.
that the most cost-effective business is repeat business.
advantage of the Internet’s low cost and quick response
to test various elements of your marketing mix.
Marketing Action Plans
Natural Net Marketing MAP (Marketing Action Plan) is your guide
to profiting from your website.
your goals concrete.
a direct route for reaching your goals.
the budget and timelines for reaching your goals.
all the elements of your marketing mix in context.
strongly recommend that your Internet marketing relationship
with Fred Rohé Marketing Solutions
start at the beginning—with a plan.
Marketing Action Plans:
are taken on your website, but email is the way to speedily convert
great numbers of prospects into customers. Email is the real key
to e-commerce profitability. Our email marketing programs* are
completely unique, consisting of:
opt-in health-oriented ezine (online newsletter); and
Quick Conversion System (QCS)™.
QCS is our unique follow-up system that automatically
sends seven health benefit-oriented email messages to your
prospects according to a pre-determined schedule (approximately
*If you could only
sign up with us for one service, this tremendous one-two marketing
punch would be our recommendation.
effective copy for a website requires a unique approach.
The words on a computer screen are transmitted or radiated out
to you, they don’t lie passively on paper. The effect is to make
the eyes move. Eyes on the move, compared to print, people scan
more and read less. Effective website copy takes this phenomenon
into account by using:
more headlines and subheads
more bullet points
copy we write for your website will serve three purposes:
To convince visitors of the benefits of your products.
To convert prospects into customers.
To build customer loyalty.
Engine Placement & Maintenance
engines are an essential element of your marketing mix. As the
Internet and the World Wide Web grow, it becomes increasingly
demanding to gain and maintain placement. Our service:
selects, and orders keywords.
registers the top 10 search engines (where over 95% of your
prospects are searching).
mechanically with 100's of other search engines.
your positioning regularly.
you as necessary to maintain top positioning.
Internet marketing plans rely solely on pay-for-view (cost-per-thousand,
or cpm) banners. Our ad campaigns are more selective and cost-effective,
pay-for-results banners (click-thrus)
ads in ezines
ads with online services (AOL, etc.)
ads on electronic malls
some aspect of your website represents real health-oriented news,
publicity can generate a significant surge in visitors. Our service
Notifying the press of your opening.
Notifying the press of significant new content.
Notifying the press of awards and distinctions.
Soliciting links from other sites.
Posting notices in newsgroups.
culture of the Internet—the free sharing of information—naturally
encourages marketing through promotions. Our services include
helping you offer:
health/natural products reports
samples of health-oriented natural products
promotions with sites complementary to health and natural
visit our Web Services page
for a comprehensive list of the web services we offer, from web
design and upgrading, to web hosting.
the services described above could be included in your Internet
Marketing Action Plan. However, for
a more wide variety of possible reasons, your marketing mix
may include less than all. In any case, you have three options
regarding how you will interface with Fred
Rohé Marketing Solutions:
us solely as consultants, your company taking responsibility
for the execution of the plan
us to execute certain portions of the plan, your company
taking responsibility for other aspects
Fred Rohé Marketing Solutions
to fulfill all aspects of your marketing plan
will be comfortable in any of the options. Whatever will work
best for your company will be best for us. Our commitment is
to help your site become a real profit center!